How we got former Mexico President Vicente Fox
to pay for American walls.
to pay for American walls.
CHALLENGE
While we endlessly debate the billions it will cost to build a divisive border wall that keeps people out, millions of people in both the US and Mexico continue to suffer without the walls needed to bring them in off the streets. Our low-income housing clients were struggling to raise the funds to build critical low-cost, temporary housing
IDEA
Take over the lively border wall debate with a single, controversial Tweet from Vicente Fox, the former President of Mexico, announcing that he will help pay for walls. The Tweet directed people on both sides of the debate to the “Walls for Good” Gofundme page where they too could donate to low-income housing organizations in the U.S. and Mexico. Every dollar donated proved that we could make a difference when we put our differences aside.
Won
2019 Silver Seattle Addy
