Metro was offering new tablet - the Alcatel Joy Tab. To keep customers from getting the tablet for free and then ditching the coverage plan, they needed to educate their customers on the great benefits of a connected tablet. Their main target was young parents whom they knew could benefit from a shared family screen for their kids.
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Our approach was to show the tablet in action in entertaining and practical situations. We created a series of scenarios where each family member utilizes the tablet in their unique way. By the end, each family member wants the tablet for themselves and doesn’t want to share anymore.
Metro customers know how to optimize life. Now, with the Alcatel Joy Tablet powered by the T-Mobile network, the entire family can do more—more streaming, more shopping, more learning, more doing,more enjoying. Anytime. Anywhere. On the full power of the T-Mobile network.
