To inform customers of the breadth of what the new Windows offers, we created standard banners that utilize the Windows personalities from the TV Honestly campaign. We began each execution by first showing each personality. By connecting a real person with a real concern and solution, consumers can better relate to what the new Windows is all about.
This was a digital tool kit to be used in global markets. The effort needed to connect to the broadcast campaign titled “Honestly,” but the desire is to first and foremost have ideas that leverage the full potential of the digital channels in which they live. Further, honestly is more of a construct for delivering information than a conceptual idea.